Michael Wenniger may be the founder and CEO of Essante , which arrived to existence in 2009. Supposedly it is the only real MLM company that has totally organic products certified by the FDA.
What Are The Essante Products?
They claim to be introducing one more 200 products, including mother/baby care and pet care, next year to get along with their current products of personal care, weight-loss and fitness, nutritional, and laundry. In line with the company, these products are chemical-free.
Their flagship product has been the 'Power Pop' that has been featured on shows like "Oprah" and "The Today Show" as well as by Hollywood stars. Basically the 'Power Pop' is really a candy-like sucker which has Hoodia and other natural ingredients to aid in weight-loss. The motto is, "Eat Candy and Lose Weight."
Where Do You Get The Essante Products?
Since Essante is really a MLM company, you can only purchase their products through independent distributors. They have shopping websites for their distributors to direct customers who wish to purchase these products without signing up as a distributor.
How Do Essante Distributors Get Paid?
Essante features a binary-type compensation plan that sports matching bonuses. They pay their distributors based on volume stated in their downline, matching bonuses, and retail sales. They do not require a distributor to personally sponsor anyone in order to receive compensation. No volume is ever flushed from the strong leg in the binary. The company pays the distributors every week.
What Is The $2,000 Monthly Income Guarantee?
Basically Michael Wenniger and a number of his top distributors sat down and ran the numbers and came up with a guaranteed income program whereas, anybody who joins Essante as a distributor will soon be earning a minimum of $2,000 per month within 10 months or they get their money back.
I am not obsessed about the guarantee since it only concerns $300 since the " Essante Team Builder" group, who is responsible for the marketing, collects one more $30 per month from the distributors and pools the amount of money together for mass advertising. They claim a distributor can basically join and do nothing and still be earning the $2,000 per month in 10 months.
Since this special guarantee only emerged in December of 2010, at the time of this information it is too soon to tell when it works.
How Much Money Does Essante Require The Distributor To Purchase On A Monthly Basis?
The company has three entry levels which determines matching bonuses and product purchasing. The lowest level a distributor can enter the business enterprise, with the guarantee, reaches the 50 bv level. bv means business volume and is pretty proportionate to the actual dollar amount with Essante.
So to be covered by the guarantee, a distributor would pay $50 per month in products and then another $30 per month for the Team Builder program. The item order should be create within an autoship form. All-in-all, the total monthly cost at the best entry level is $80. One other two levels could be $100 per month in bv combined with $30 for the team builder. So $130 monthly towards the top two entry levels.
What About Training For Those Distributors Who Want To Earn Money Faster?
The MLM industry statistics show that 95% of the people who become associated with an MLM company won't make greater than a few hundred dollars and therefore, they'll quit the organization, usually round the 90 day mark. The cause of this really is the lack of marketing skills.
Essante features a back office with pretty good training but they basically rely on the top distributors who have been successful in the industry to aid the new distributors in building their business.
In line with the Team Builder group, around 80% of the new distributors can be found in as "business builders" in place of relying completely on the guarantee. The guarantee also covers those who are building the business enterprise just in case they would not be at the $2,000 per month level in 10 months go now.
My Final Thoughts
My experience tells me that guarantees don't last very long. Essante claims they could sustain the guarantee until around 150,000 distributors and they claim their MLM lawyers have given the okay for the guarantee, saying it is totally legal.
I encourage everyone looking at Essante to look at it as a practical business and never as a "Get Rich Doing Nothing" business. I have always lived by the motto, "You obtain everything you placed into it."
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